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Hello

Visionary, with the ability to develop and manage creative projects. Compelling storyteller specializing in capturing and communicating the message. Capturing the message and effectively communicating it by utilizing all creative resources, and by applying my instincts and craft, and leave an impact on audiences.

 

Undertake projects with a commitment to expand consciousness and subject awareness and thrives within deadline-intensive settings. Reputation for impeccable ethics, and a track record of maintaining caliber, integrity, and a strong public image.

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AREAS OF EXPERTISE

 

  • Creative Thinker—Vision & Strategy

  • Program & Project Management

  • Communicating Brand Story

  • Consultation, Implementation & Execution

  • Team Culture Enrichment & Motivation

  • Building & Validating Concepts

  • Graphic Design and Video Direction

  • Front & Back Office Support

 

 

SUMMARY OF QUALIFICATIONS

  • Create premium production through creativity and storytelling that engages the audience and builds brand recognition.

  • Hands-on experience in all aspects of video production including research, writing, shooting, narrating, and editing.

  • Developing an initial story and concept into a production-feasible, and fully planned project.

  • Strong ability to multi-task and produce a high volume of work under tight deadlines.

  • Work as a solo project manager/designer/editor and led multi-disciplinary teams in a larger collaborative process.

 

PROFESSIONAL EXPERIENCE

INDUCTION THERAPIES - THE A METHOD – COLLAGEN PIN | Louisville, KY

Digital Marketing & Product Specialist – Sept. 2021 – Present

  • Develop eye-catching visuals for websites, social media, email campaigns, product catalogs, advertisements. Worked with digital print department to develop packaging and product prototypes in turn producing product labeling, packaging.

  • Drive and sync strategic marketing initiatives for three B2B & B2C medical grade and over the counter brands utilizing appealing social media, e-mail campaigns, websites, e commerce, press releases.

  • Focus on identifying technical needs within the Marketing Department and crafting innovative digital solutions by analyzing current trends and identifying the best tools for the job.

  • Built and maintained Project Management program focused on building processes, creating support documents, project plans to streamline product launches, social media, web maintenance and updates.

 

BEST BUY – GEEK SQUAD | | Richfield, MN | Brooks, KY

Corporate Communications Specialist – July 2018 – Oct. 2020

Media & Communications Specialist (Ground Control) – Sept. 2012 – July 2018

Sr. TV Reclamation Quality Assurance Agent – April 2008 – Sept. 2012

  • Managed corporate communications initiatives and activities—satisfied and remained authentic to core business values and brand.

  • Demonstrated excellent knowledge in conceptualizing, developing, and implementation of communications plans, strategies and designing communication campaigns to support departments withing the facility. 

  • Delivered written content, video, and graphics for email alerts and publications reaching an audience of 100,000 employees.

  • Ensured perfection of language and accuracy of images in deliverables ranging from videos, print publications, web pages, newsletters and brochures.

  • Served as an in-house producer, director and editor—worked with contract photographers and videographers to produce corporate training and safety videos.

 

EDUCATION

ITT Technical Institute

Bachelor of Arts (BA), Digital Communication and Multimedia

 

Jefferson Community College

Associates of Arts (AA), Commercial and Advertising Art

 

Jefferson Technical College

Associate of Arts and Science (AAS), Graphic Arts Technology

 

TECHNICAL SKILLS

Communications: MS Office 365, Act On, SharePoint

Creative: Adobe Creative Suite, Canva, Autodesk 3ds Max, Animoto

Marketing: WordPress / Elementor, MailChimp, Share-A-Sale

Project Management/Sharing: Trello, MS Project, MS Planner, Asana

Analytics: Google Analytics, Monster Insights, Meta Creator Studio, MouseFlow, Intuit QuickBooks

Ecommerce: Amazon Prime, Google Merchant Center, Shopify, Woo Commerce

Social Media: Meta Business Suite, Loomly, Tik-Tok for Business, Pinterest Business Hub, YouTube for Business

 

EBN OUTREACH

Communications Steering Committee – Best Buy RWEN (Women’s Remote Employee Network)

Created templates for newsletters and announcements. Built and updated mailing list. Developed a process to share news and events stories. Created group logo and managed Microsoft Teams group page.

 

Communications Chair - Geek Squad Inclusion and Diversity Committee

Provide communications to share capabilities and initiatives to promote meaningful change within the workplace.

 

Communications Chair – Best Buy District 52 Tri-Pride

Developed communications to promote awareness of vital roles of LGBTQ associates and community.

 

AWARDS

Geek Squad City Mayor's Award

Issued by Geek Squad City Director, John Archer · Apr 2018

 

Employee of the Month

Issued by Geek Squad · Dec 2017

 

Geek Squad Core Values Award-Unleashes the Power of the People

Issued by Geek Squad/Best Buy · Jul 2017Issued by Geek Squad/Best Buy · Jul 2017

Demonstrating behaviors that contribute to building the brand.

 

Employee of the Month

Issued by Geek Squad · Jul 2017

 

Squad Starter top 50 Award

Issued by Geek Squad · Feb 2017Issued by Geek Squad · Feb 2017

Innovation award

 

Geek Squad City Mayor's Award

Issued by Geek Squad City Mayor, John Archer · May 2016

 

Best Buy Tag Team Award

Issued by Best Buy · Jun 2013

Award given to employees for their volunteer work, Best Buy contributes a monetary donation to the organization based on volunteer hours.

 

Employee of the Month

Issued by Geek Squad · Dec 2012

 

Employee of the Month

Issued by Geek Squad · Feb 2009

 

Employee of the Month

Issued by Geek Squad · Sep 2008

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